Advertising Disclosure
At Dual Play, we believe in complete transparency about our advertising relationships and any financial arrangements that may influence the content we present. This Advertising Disclosure explains how we may be compensated through various partnerships, affiliate programs, and sponsored content arrangements. Our commitment is to provide honest, valuable information to our visitors while maintaining ethical business practices.
This disclosure is made in accordance with the Federal Trade Commission's guidelines on endorsements and testimonials, as well as applicable advertising regulations.
Last updated: November 14, 2025
Our Commitment to Transparency
We are committed to providing you with honest, accurate information and maintaining your trust. This commitment includes:
- Clearly disclosing all financial relationships that could influence our content
- Maintaining editorial independence in our recommendations and opinions
- Only promoting products and services we genuinely believe provide value
- Distinguishing between paid content and organic content
- Being honest about any compensation we receive from partnerships
- Complying with FTC guidelines and applicable advertising regulations
Affiliate Relationships and Partnerships
Affiliate Programs
Dual Play participates in various affiliate marketing programs, which means we may earn commissions when you click on certain links and make purchases. This includes:
- Software and development tools affiliate programs
- Technology platform partnerships
- Gaming industry affiliate networks
- Cloud service provider referral programs
When you purchase through an affiliate link, we may receive a commission at no additional cost to you. These commissions help support our business operations and allow us to continue providing valuable content and services.
Commission Structure
Our affiliate compensation varies depending on the program and can include:
- Percentage-based commissions on sales generated through our links
- Fixed-rate compensation per qualified action or referral
- Recurring commissions for subscription-based services
- Performance-based bonuses for meeting certain thresholds
The amount we earn does not influence the price you pay. Affiliate relationships do not affect our editorial judgment or the recommendations we make.
Editorial Independence
While we may earn commissions through affiliate relationships, our recommendations are based on our genuine assessment of products and services. We only promote solutions that we believe provide real value to our audience and align with our professional standards. Financial compensation does not compromise our commitment to providing honest, unbiased information.
Sponsored Content and Paid Promotions
Identifying Sponsored Content
From time to time, we may publish sponsored content, paid promotions, or advertorials. We clearly identify all sponsored content through:
- Clear labeling such as "Sponsored," "Paid Partnership," or "Advertorial"
- Disclosure statements at the beginning of sponsored articles or posts
- Visual indicators distinguishing sponsored content from editorial content
- Transparent attribution to the sponsoring company or brand
Sponsored content is created in collaboration with advertisers but maintains our voice and quality standards. We retain editorial control and only accept sponsorships that align with our audience's interests and our professional values.
Brand Partnerships
We may enter into partnerships with brands in the gaming and technology industries. These partnerships may include:
- Co-created content featuring partner products or services
- Case studies showcasing successful implementations
- Educational content sponsored by industry leaders
- Event partnerships and conference sponsorships
All brand partnerships are disclosed, and we maintain our commitment to providing valuable, accurate information regardless of commercial relationships.
Content Authenticity
Even when content is sponsored, our opinions and assessments remain authentic. We do not publish false or misleading information, and we honestly represent both the benefits and limitations of any products or services we discuss. Our reputation and your trust are more important than any financial arrangement.
Third-Party Advertising Networks
Display Advertising
We may use third-party advertising networks to display advertisements on our website. These networks may include:
- Display ad networks serving banner and sidebar advertisements
- Retargeting services that show ads based on your browsing history
- Contextual advertising networks that match ads to content
- Native advertising platforms integrated into our content
These advertising networks use cookies and similar technologies to deliver relevant advertisements. For more information about how these technologies work and your options to control them, please see our Cookie Policy.
Behavioral Targeting
Some advertising networks use behavioral targeting to show you ads based on your interests and online behavior. This may involve:
- Tracking your visits to various websites to build a profile of your interests
- Showing you ads based on your browsing patterns
- Retargeting you with ads for products you've previously viewed
You can opt out of behavioral advertising through industry opt-out programs or by adjusting your browser settings. See the "User Rights and Controls" section below for more information.
Ad Personalization
We may use services that personalize advertising based on your profile and interactions with our website. This helps ensure you see more relevant advertisements. However, we respect your privacy choices, and you can manage your ad personalization preferences through your browser settings or our cookie management tools.
Your Rights and Advertising Controls
Managing Your Preferences
You have several options to control the advertising you see:
- Adjust your cookie preferences through our cookie management tool
- Use browser settings to block or limit cookies
- Install ad-blocking browser extensions
- Opt out of behavioral advertising through industry programs
- Use privacy mode or incognito browsing
- Adjust your device's advertising identifier settings
Please note that opting out of advertising cookies may result in seeing less relevant advertisements, but you will still see ads.
Opt-Out Options
To opt out of interest-based advertising, you can visit:
- Network Advertising Initiative (NAI) opt-out page
- Digital Advertising Alliance (DAA) consumer choice page
- European Interactive Digital Advertising Alliance (EDAA) for EU users
- Individual advertiser opt-out pages
You can also manage your preferences directly through our Cookie Policy page.
Data Collection for Advertising
When you interact with advertising on our site, certain information may be collected by us or third-party advertisers, including your IP address, device information, browsing behavior, and interaction with ads. This data is used to measure ad performance and deliver more relevant advertising. For more information about data collection and your privacy rights, please review our Privacy Policy.
Product and Service Recommendations
When we recommend products, services, or partners on our website:
- We base recommendations on our professional experience and assessment
- We disclose any financial relationships with recommended vendors
- We strive to provide balanced information about alternatives
- We update recommendations based on current information and feedback
- We acknowledge when we have not personally tested a product or service
While some recommendations may include affiliate links or result in compensation, this does not influence our judgment. We recommend only solutions that we believe provide genuine value in the mobile-arcade development space.
Testimonials and Reviews
If we feature testimonials or reviews on our website:
- All testimonials represent genuine experiences from real clients or partners
- We do not fabricate or significantly alter testimonials
- If compensation was provided for a testimonial, we disclose this fact
- Results mentioned in testimonials may not be typical and should not be considered guaranteed
- We make reasonable efforts to verify the authenticity of reviews
We encourage you to conduct your own research and due diligence before making any purchasing decisions based on testimonials or reviews.
FTC Compliance Statement
This advertising disclosure is made in compliance with the Federal Trade Commission's 16 CFR Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."
We comply with FTC guidelines by:
- Clearly and conspicuously disclosing material connections with advertisers
- Ensuring endorsements reflect honest opinions and genuine experiences
- Avoiding deceptive or misleading advertising practices
- Maintaining transparency about compensation received for promotions
- Regularly reviewing and updating our disclosure practices
Our goal is to maintain the highest standards of transparency and honesty in all advertising and promotional activities.
Updates to This Disclosure
We may update this Advertising Disclosure from time to time to reflect changes in our advertising practices, partnerships, or regulatory requirements. When we make changes, we will:
- Update the "Last updated" date at the top of this page
- Post the revised disclosure on our website
- Notify you of material changes through our website or email when appropriate
We encourage you to review this disclosure periodically to stay informed about our advertising relationships and practices.
Questions About Our Advertising Practices
If you have questions about this Advertising Disclosure, our advertising practices, or any specific advertising relationship, please contact us:
Dual Play
4738 Convergence Street
Tech Triangle, Raleigh, NC 27601
Phone: +1 (919) 573-8246
Email: info@dual-play.com
We are committed to transparency and will respond to your inquiries about our advertising relationships promptly.